Primary service
Google Ads management
Google Ads puts your business in front of people at the moment they search for what you offer. Managed well, it connects advertising spend to calls, form submissions, and other measurable actions.
Sponsored ยท yourbusiness.com
Your service, in your city
A clear offer, a reason to choose you, and one next step.
Request a quoteIllustrative example, not a real ad or client result.
What's included
Campaign management, start to finish.
Account structure and keyword research
Campaigns organized around the services, products, and locations that matter to your business, with keywords chosen for intent.
Ad copy and offers
Ads written to match what people are searching for and to set clear expectations before the click.
Negative keywords and search-term review
Regular review of the searches that triggered your ads, so spend moves away from irrelevant traffic.
Location and schedule targeting
Ads shown where and when it makes sense for your business.
Conversion tracking setup
Calls, form submissions, and other key actions measured through Google Tag Manager and GA4, and connected to Google Ads.
Landing page alignment
Review of the page each ad leads to, with recommendations or a dedicated landing page when the current page is holding results back.
Reporting
Plain-language reporting on what the campaigns produced and what changes were made.
How campaigns are organized
Built so every search has a matching ad.
- Level 1
Your account
The Google Ads account is yours, and the ad budget is paid directly to Google.
ExampleAn HVAC company's account
- Level 2
Campaigns, by service
One campaign per service you want to grow, each with its own budget and locations.
ExampleAir conditioning repair
- Level 3
Ad groups, by search
Each group targets one kind of search, so the ad can speak to it.
ExampleEmergency AC repair
- Level 4
Keywords and ads
The searches you want to appear for, and the ads written for them.
Example"ac repair near me"
Illustrative example for an HVAC business, not actual campaign work. Your structure depends on your services and areas.
How it works
Strategy, launch, measurement, optimization.
- 01
Strategy
We review your services, customers, competitors, and goals, then plan campaigns, keywords, and budget.
- 02
Launch
Campaigns go live with conversion tracking set up and tested.
- 03
Measurement
Leads are tied back to the campaigns, keywords, and ads that produced them.
- 04
Optimization
Search terms, bids, ads, and landing pages are refined based on results.
What your reporting covers
Plain-language reports, built around inquiries.
Inquiries by campaign
Which campaigns and keywords produced consultation requests.
Conversion trackingSearch terms
What people actually searched for before clicking, and which searches to exclude.
Google AdsChanges made
What we adjusted during the period, and the reason for each change.
Our account notesRecommendations
What we suggest next, and what we'd leave alone.
Our review
Spend and click data come straight from your own Google Ads account. We don't promise specific results; we show you what happened.
Good to know
Questions.
Who pays Google?
Advertising budgets are paid directly to Google from your Google Ads account, separately from CGS management fees.
How much should I spend on ads?
It depends on your market, your goals, and what a new customer is worth. We'll talk it through on the consultation and recommend a starting point.
Can you guarantee results?
No. Results depend on your market, competition, offer, budget, and website. We don't promise specific outcomes, and we report honestly on what the data shows.
Do I need a new website?
Not always. We review your current site first. If it's holding results back, we'll say so and can build a focused landing page.
Talk through Google Ads for your business.
Request a free consultation and tell us about your business and what you want advertising to do.
Request a Free Consultation